A story that I feel is mine,
read it slowly...

Having a company whose mission
is the production of paints for the recovery
and preservation of furniture and environments,
puts you in front of an important life choice.

-Our warehouses have been recovered
from the walls of an ancient kiln
from the early 1800s,
where artifacts were created
with the red clay of Castellamonte.
Walls that have so much to say,
that still fully guard
the kilns of the ancient stoves
of Castellamonte.
Everything has been preserved, restored,
optimized for our work,
while maintaining the identity
and original style of the era.

Great foundations to start from, don’t you think?

Of course, these works of consolidation, restoration, and recovery have cost a lot of money, many sacrifices, and a lot of love,
and now they make us grateful and proud
of the place that hosts us,
a place of worship and connection with our territory.

-As soon as possible,
over the years we have installed throughout the company photovoltaic panels that allow us
to produce almost all the energy we need to work.

A significant investment that we consider very important,
as we need to maintain the warehouses and paints
at stable temperatures 365 days a year.

Our collaborators have always used our same metrics
of reasoning,

-Our packages always leave in boxes made from recycled cardboard.

-The tape with our logo
is also made from recycled paper and its biodegradable glue activates with water.

-Inside we cushion the blows
and stabilize the products
thanks to the use of our
Maggengo hay at 0 km
from local farmers,
thus supporting local realities;
And with chips made from corn starch that can even be used in water to fertilize plants :-)

-Yet there is a thorn in our side. :-( By selling paints, we must be absolutely sure that even in front of the most brazen or clumsy courier
our packages are not damaged, creating harm to all the contents
or to surfaces on which they might eventually be placed after the damage.
We therefore use
a stretch film made of plastic,
to pack the paint cans,
but it is precisely this that is one of our greatest saviors.

It is reused to seal the cans after use by all our customers
and is often also used to perform anti-borer treatment on furniture,
being of good quality and durable.

Everything can have a second life and be useful, even a simple piece of plastic. <3

-The entire Magic Paint line is created entirely in Italy,
completely eliminating
the increase in emissions related to transport due to the long distances
between production and consumption.

We believe we are on the right track,
to create a future full of love,
with a focus
on the planet that hosts us.

Elisa and Stefano. ❤